Where is the market for water dispensers? This is the most concerned information in the water dispenser industry. From the traditional sales channels, the market of water dispensers is traditionally operated. A heated and refrigerated cabinet, an upside-down bucket, or a high or low "body" shaped the traditional sense of a water dispenser. If it had an idea, this product that brought convenience and trouble to people's lives would have thought of experiencing so many disputes at the beginning of its invention: "toxic"? Gall? No gallbladder? National standard? Comparing with other appliances, this kind of controversy may be a small one, but when we look at China's water dispenser industry with a close eye, the problems are hazy.
Let's take real map as an example:
This is the prototype of a new generation of energy-saving water dispensers, but also energy-saving water dispensers occupy the city's high-end product representatives. With the advent of the 21st century, China's water dispenser market, a battlefield without smoke and gunpowder has formed. At this time, the water dispenser market has also entered a mature period from the growth period. Due to the formation of the buyer's market and the change of consumers'consumption concept, the water dispenser industry has entered a full range of competition in price, appearance, quality, performance, function and service. China's water dispenser market is more and more like a colourful and colorful fashion show.
When consumers come to buy products in general, they usually talk to you about the price. I say this is obviously not very clear. Therefore, when purchasing water dispensers, more attention should be paid to the appropriate varieties, hygienic licensing batches, good after-sales, and do not over-calculate the price.
So for water dispenser manufacturers, in addition to the quality of their own products, but also should establish a good marketing channel, excellent sales team, high-quality after-sales service and product appearance design, such as differentiation, which will be the necessary conditions to win in the future competition.
In this respect, large brands have relatively strong capital, technology and other aspects of strength, so the focus should be placed on in addition to the consolidation and maintenance of the existing market, but also actively develop new markets and brand publicity in the new market; from the current market point of view, the competition in the water dispenser industry is still only staying in the market In terms of water dispenser products, but from a long-term point of view, it will involve the entire line of aquaculture products, which is the future direction of the development of the water dispenser industry and the focus of competition. Therefore, big brand enterprises should develop towards product diversification.
This general theory in the field of household appliances is equally effective in the water dispenser industry, from the cold and hot water dispenser national standard drafting power contest can be seen, who grasps the power to formulate standards, who represents the highest quality and technical level in the industry. It is for this reason that since the state decided to start the formulation of national standards for drinking water dispensers, not only has it attracted the scramble of many manufacturers of drinking water dispensers, but also some relevant institutions have spared no effort to join in the battle for the right to formulate standards. According to the National Standardization Committee, the disputes over the right to formulate national standards for drinking water dispensers are among the most competitive among all standards. Although the dispute over the right to formulate has been settled, but the content of the revision is even more contentious, everyone wants to write their own advantages and patents into the national standard, set norms.
Environmental protection, energy saving and low carbon life are the pursuit of twenty-first Century. We advocate this model and believe that the market trend of the water dispenser is obvious.